The Skin Studio (www.theskinstudiovt.com) wanted to experiment with several types of advertising in their first year. After running several ads in various newspapers, they came to us to help them navigate marketing themselves on the web.
First, we did a search engine optimization (SEO) audit to identify their current competition for the specific keywords they hoped to target, such as “spray tanning in Rutland, VT”. Their website at the time was built on the Wix.com platform, so we discounted our services in order to allow them to transfer to a WordPress CMS platform—a far better platform for SEO.
Second, we set-up a Google Adwords campaign to provide more (and instant) exposure for the specific keywords they hoped to target. The Adwords were particularly effective for getting The Skin Studio exposure for the keywords that would have been the most difficult to appear for with strictly an SEO strategy.Visit Website